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Descargar Tourism: The Business of Hospitality and Travel, Global Edition de Roy Cook libros ebooks

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Tourism: The Business of Hospitality and Travel, Global Edition de Roy Cook

Descripción - Reseña del editor For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class. It views the industry from a holistic, global business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality, and personal selling. The thoroughness of content and references also make it suitable for upper-level hospitality and tourism courses. Readings and integrative cases close each part, and end-of-chapter exercises allow students to apply their knowledge and refine their problem-solving and critical-thinking skills. This edition includes new and updated material on social media, event management, timeshares, sustainable and marijuana tourism, and the future of tourism.

Detalles del Libro

  • Name: Tourism: The Business of Hospitality and Travel, Global Edition
  • Autor: Roy Cook
  • Categoria: Libros,Economía y empresa,Industria y sectores económicos
  • Tamaño del archivo: 16 MB
  • Tipos de archivo: PDF Document
  • Idioma: Español
  • Archivos de estado: AVAILABLE


Descargar Gratis Tourism: The Business of Hospitality and Travel, Global Edition de Roy Cook PDF [ePub Mobi] Gratis

Tourism: The Business of Hospitality and Travel, Global ~ Description. For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism. The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business .

Tourism: The Business of Hospitality and Travel: Global ~ Description. For Introductory Hospitality or Tourism courses. ¿ ¿ Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective–examining the management, marketing and finance issues most important to industry members.Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling.

Tourism: The Business of Hospitality and Travel, 6th Edition ~ Description. For introductory hospitality or tourism courses A comprehensive, international view of the business of tourism . The engaging writing style and hundreds of updated industry examples make Tourism: The Business of Hospitality and Travel, 6/e, the perfect textbook for students taking their first hospitality or tourism class.It views the industry from a holistic, global business .

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Tourism and Hospitality Marketing: A Global Perspective ~ Over 70 global case studies and vignettes colorfully illustrate how these concepts work in practice and demonstrate the diverse range of tourism and hospitality products on offer. Readers are also introduced to contemporary marketing issues such as internet marketing and branded entertainment.

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Human Resource Management for the Hospitality and Tourism ~ Human Resource Management for the Hospitality and Tourism Industries takes an integrated look at HRM policies and practices in the tourism and hospitality industries. Utilising existing human resource management (HRM) theory and practice, it contextualises it to the tourism and hospitality industries by looking at the specific employment practices of these industries, such as how to manage .

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: Marketing for Hospitality and Tourism ~ These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

CHAPTER 1 INTRODUCTION - Shodhganga ~ The hospitality industry can probably be termed as one of pioneering commercial undertakings of this world. It is part of the larger business initiative- the tourism industry. This industry supplies a gamut of services ranging from travel

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